Where academia life meets West Coast living.

The visual identity for Haven Apartments at UBC was designed to reflect the dynamic, evolving nature of the campus community. The goal was to establish a visual presence that presents a luxury community where comfort, leisure, and entertainment are designed with lifestyle in mind.

Featured are the initial concepts I personally explored and worked on. After comparing several iterations, my design was selected to lead the brand’s visual identity. The team refined it further and prepared it for production. The resulting brand identity is based on a minimalist, forward-thinking mark that balances a modern edge with everyday approachability.

AGENCY: SOUL IDEA LAB (C&C)
CLIENT: HYLAND PROPERTIES
ROLE: DESIGNER
YEAR: 2026
SCOPE: BRAND IDENTITY, DESIGN