Flowers are more than just decor; they’re expressions of love, joy, and celebration. 

A brand specializing in event floral and arch rentals in Vancouver. Pioum, meaning "blossomed" in Korean, reflects their commitment to helping events flourish with elegance and beauty.

I worked closely with the client on this freelance branding project to create the full visual identity. Our vision was to create a timeless and elegant branding along with icons that function as a visual language for social media. I styled and shot a library of photographs to bring the products to life. Every creative decision in this process feels curated and thoughtful as a hand-picked bouquet.

CLIENT: PIOUM
YEAR: 2024
SCOPE: ART DIRECTION, BRAND IDENTITY, DESIGN, PACKAGING, PHOTOGRAPHY, PRINT